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NATURAL CHAIR poster
To express the concept of NATURAL CHAIR, "beauty of form resembling natural objects," an object was created in which paper resembles a stone. The black shadow pasted on its surface is the silhouette of NATURAL CHAIR. By adding the copy "GHAIR?" to the strange visual, we created a mechanism that makes you wonder, "What is this? What does it mean to be a chair?"
NATURAL CHAIR concept photo
In order to appealingly express the chair's "natural beauty of form," we have taken an image of the mineral-like NTURAL CHAIR being "growing" or "being born" from nature.
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